The Genesis of Ascend
Ascend Group is the culmination of Mark Perinon’s 15-year journey through the pinnacle of New York City’s luxury hospitality scene. Having mastered high-end service standards and developed an uncompromising eye for detail catering to elite clients at Open Bar Hospitality, Mark envisioned a brand that treated event production as an art form.
Rooted in his deep passion for music, modern style, art, and design, Ascend was built to redefine the social landscape. By merging rigid NYC operational precision with the vibrant, sun-drenched energy of Miami, Ascend curates premium, limited-capacity activations specifically designed for the world's finest rooftops and luxury venues. We don't just host events; we seamlessly extend a venue's luxury footprint to an exclusive, sophisticated demographic.
The Ascend Experience
Spatial Curation
Curating exclusive rooftop and premium luxury layouts designed to seamlessly extend the venue's aesthetic, providing an intimate, high-end environment for selective guests.
Acoustic Design
Blending deep-house rhythms and bespoke acoustic styling that redefine the atmosphere, setting a sophisticated sonic footprint matched to Miami's energy.
Bespoke Production
Delivering rigid NYC operational precision with flawless execution. From custom mixology to high-end lighting, every single detail is treated as an art form.
Mark Perinon
Founder & Creative Director
Mark Perinon is the founder of Ascend Group, a premier hospitality venture specializing in elevated social experiences. Bringing over 15 years of industry expertise from the fast-paced heart of New York City, Mark’s journey began alongside his sister’s luxury beverage brand, Open Bar Hospitality. Catering to an elite, top-tier clientele, he quickly developed an uncompromising eye for detail and a mastery of high-end service standards.
Driven by a lifelong passion for the intersection of music, style, design, art, and genuine human connection, Mark remained dedicated to the hospitality sector. Today, he channels this extensive wealth of experience into Ascend Group, launching a brand uniquely designed to deliver flawless, premium guest experiences within the Miami luxury market.
Inquire Availability
Experience the pinnacle of hospitality. Request access to our limited-capacity activations.